That’s in sharp contrast to Subway, which has closed roughly 7,000 locations since 2016.

In addition to boosting freshness, slicing cold cuts at its stores brings the chain in-line with methods at its smaller competitors like Jimmy John’s, Jersey Mike’s Subs and Firehouse Subs, all of which have been growing their store counts in recent years. Subway is adding these deli meat slicers to its US restaurants. That’s a major shift from Subway’s previous method of slicing meat at its factories and delivering it to stores. Fresh-sliced meat is another step in that direction, although the payoff remains to be seen.Īround 80% of stores will display the $6,000 slicers prominently (space permitting) near the deli counter with most of the meat sliced several times a day, including turkey, pepperoni, roast beef, ham and salami. Subway doubled down on pushing orders to its app, which helped digital sales. As part of its turnaround effort, the company added customization to its menu – a feature many rivals have popularized – which helped lift sales nearly 8% at American stores last year. Subway has struggled in recent years as competition in the industry has ramped up, and the staid brand has fallen out of favor with customers. The chain’s roughly 20,000 US locations will freshly slice their deli meat beginning Wednesday, marking Subway’s biggest change since two years ago, when it began refreshing its menu offerings, ingredients and restaurant appearances to boost once-sagging sales and make itself an attractive acquisition target. To undercut its fast-growing rivals, Subway is making a big change to its meats.

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